Insert “is this thing on?” joke here.
Twenty years ago today, I registered this domain. I don’t remember the details all that clearly, but what I can remember is that I wanted to own my own domain without really knowing what I was going to do with it.
Up to that point I kept a blog of sorts that was part of my IO.com account, so it had some dumb long URL like http://io.com/users/~lunarobverse — that’s a dead link, so even if your browser makes it a link, it’s not going anywhere, sorry. I’m not even sure if IO.com is still a thing. It was an early internet service provider that grew from a BBS started by Steve Jackson Games after their offices got raided by the Secret Service. Listen, it was a whole thing back in the 80s and 90s, kids, I’m really going off on a tangent here. IO stood for Illuminati Online, which was named after their card game about secret societies that control the world. It was Boomer cynicism and it seemed fun at the time until the Feds are beating down the door and confiscating all your laser printers.
So I wanted a simpler internet address to share my weird personal oversharing. I wanted Moon.com but the publishers of that same name had had that locked up for a long time already, so the shortest variant of my own name I could buy was bamoon.com. At the time, I had to buy it directly from ICANN and it cost US$35 a year. Since I was newly flush from my first real job in a long time, I also purchased brian-moon.com. I had vague ideas about putting something professional at the hyphenated URL, but that’s never really happened, not in twenty years. All it’s ever really done is redirect to the shorter address.
For good measure, I also purchased my online handle, lunarobverse.com, which these days is my custom Tumblr domain. I’ve recently created an LLC of that name as a way to consolidate my freelance income under one business, I’m conflicted about whether I should keep using that URL for Tumblr or convert it into a business site. Honestly, I have no idea what I should be doing with any of this. I don’t have a head for capitalism or marketing. You’d think, after decades of being online, that I would have even the vaguest sense of what my brand is. I don’t. I really really don’t.
bamoon.com hasn’t been Lunar Obverse since the beginning. I didn’t even set up a blog and post under this domain until November 2003, as you can see by perusing my archives, and even those first posts were re-posts of things I’d written previously. But from that first post on, I’ve only ever added to my archives. WordPress tells me that I have 2,565 published posts (including this one) and another 108 unpublished drafts, unfinished thoughts that will likely never see the light of day. The heyday of my posting was in the mid- to late-00’s, mainly during the second Bush administration, because liberals (I identified as a liberal back then; I’ve moved more and more left over the years) were documenting how bad the GOP was back then. But also there was an explosion of blogging, political and personal, and I wanted to participate.
Lunar Obverse, though, never really hit that growth spurt that gave my writing a huge audience. At the most, I think I was averaging around 200 unique visits a day. That seemed like a nice number, easily manageable. 200 people would fill an auditorium, and it’s a number of people that I could feel comfortable addressing. But I never kept up the pace, and stopped writing so much, and digital cobwebs and virtual dust began to settle around here.
The blog has run on Blogger, and now on WordPress, and briefly on a bespoke system created by a friend I’ve lost track of (hi Caleb, if you’re still out there, I see your Instagram posts and it looks like you’re doing great), but the backend stuff has never been the reason I care about writing. The reason I stopped writing is personal and sad, but I still want to write. I have things I want to say, and here’s a place I can say them without having to go through anyone else. That’s the power of the internet, after all.
There have been years, here and there, where it’s been iffy whether I could scrape together the US$105 I needed to keep the domains. I remember having to borrow money from friends a couple of times. But I’ve managed to hold on to them, even if I haven’t done much with them. I’d like to change that. My plan is to go through all the old posts, and resurface the best ones, and start adding new ones. Best by my own measure, primarily; if I look at the analytics for this domain even the highest-traffic posts get only tens of hits every month. There are posts here I’m still proud of, though, and maybe they might mean something to someone else out there.
I had a coworker a couple of years back remark that my domain, being so short, might be worth a lot of money. The best I can tell is that I could sell it for a couple thousand bucks. That’s not worth it to toss away all these posts and give up the one thing I’ve owned for longer than I’ve ever owned anything. Nah, I’m gonna keep this, spruce it up a little, do some pruning and promotion, and get it back up and running.
So, if you’re reading this, thank you, and welcome. Maybe welcome back? There may be some life left here after all.