Hand-written HTML

Today is the 22nd anniversary of the Lunar Obverse blog on this domain, bamoon.com. I have a calendar entry that tells me I bought the domain on this day in 2002 but that’s not right; I bought the domain itself on 7 January 2001. I just didn’t do anything with it until 17 September 2002. I bought two other domains on that January day and I still own all of them. The other two are lunarobverse.com, and brian-moon.com.

What I wanted to purchase were moon.com, and lunar.com but even as early in the domain registration history as 2001 all of those had already been purchased and used. moon.com and lunar.com were both registered in 1994; and I would have sworn that brianmoon.com was already registered when I was looking for domains but according to the age checker, brianmoon.com was registered in 2005. I could have had my own damned name this whole damned time. Dammit.

So I don’t have to celebrate the anniversary of my domain just yet. I would like to celebrate this blog, though. I think the first host for this place was on an old internet service run by Steve Jackson Games out of Austin, TX, known as Illuminati Online, or IO.com for short. That service goes even farther back, having been a bulletin board system (BBS), run on personal computers and accessed by calling in over phone landlines, but I was never cool or rich enough to make long distance calls for chat and games. All the BBS’s I dialed in to had local numbers, or 800 numbers, like GEnie.

But in the late 90s I did finally get an email address at IO.com, and in my personal directory, I hand-wrote some HTML pages, used a simple graphics program to make a logo for Lunar Obverse, and started posting stories. The URL for it was something like http (no https yet) colon slash slash io dot com slash users slash public-html slash ~bmoon, and I was proud of it and the stories I posted there. I knew enough to know that this URL was never going to roll off the tongue (or the fingers) like apple.com but it was mine to post whatever I wanted.

At XOXO this year, Molly White started her talk by asking us to remember the first time the internet felt like magic. That old collection of HTML is mine. I probably have all those old files saved somewhere; I’m a digital packrat and tend to archive rather than delete. But whether or not those binaries are stored somewhere, the memories live on in my head. I wrote for the world wide web. I wasn’t special. Anyone could do it. That, paradoxically, is what made it special.

Eventually, after we survived Y2K, services like Blogger sprang up, providing homes for written word websites, and I moved my blog there. I am reasonably certain that Blogger is where I finally got to use bamoon.com, and this place reached it’s next form. I’ve written before about the transition from Blogger to bespoke blogging software written by a long-lost friend, and hosted on that friend’s server, my own computer, and now eminently portable as a WordPress site, so I won’t recount that story here. Suffice it to say that there are a lot of memories at this uniform resource locator (URL). Many many stories, and many more to come.

Thanks for reading, happy to have you here.

Organic Search Traffic

Other than my home page and my About Me page the most popular posts since I re-started the blog are this post about modding Fallout 3, a recent post about my best friend’s birthday, and a post about baseball that includes the phrase “Sugar Titts” (with two T’s at the end). What does this say about my blogging, or my audience? Fuck if I know.

The plug-in I use to track my stats is the underrated but great Koko Analytics, a lightweight but fully functional view and visitor counter that doesn’t sell the info it collects to anyone, as near as I can tell. But since I only installed it in April of this year, there’s, like, 20+ years of the life of this blog that aren’t tracked. And before April, I didn’t do a lot to try to make this blog friendly to the big analytics and SEO sites. I just did things my own way, posting whatever the Hell I wanted, and didn’t worry about keywords, or dead links, or catchy titles, or sticking to a niche. None of it.

But even with my terrible track record of marketing, Google has indexed my blog, because they index everything. So if I dig in to Google Search Console and Google Analytics, I can find what Google finds are the most clicked on posts on the domain bamoon dot com, a.k.a. Lunar Obverse, the home of the bright side of the Moon, me, Brian Moon. Brace yourself!

Now again, Google Analytics data only goes back a few months, because that’s when I started taking the visibility of my site seriously. According to Google, I’ve had 449 visitors, and of those, 7 of them are returning visitors. I don’t know who you are, you seven amazing people, but I love you. Thank you for coming back.

Of the around 500 people who visit here, the vast majority of them come here directly, not being referred by anything. This is to be expected. I don’t really know how to advertise this site or otherwise promote it. I do put links in my Instgram story sometimes, or post on Mastodon, but that’s about it. I don’t have an advertising strategy, thank all the gods, the dead and the new gods alike.

Here are some of the organic search terms that have led people to my posts:

“fallout 3 stewie tweaks” and “anniversary patcher fallout 3” which clearly lands them on my page about modding. I really half-assed that post. I should take another run at it, make it a real How To.

“Sundered pass map TLD” and “the long dark sundered pass” which is another game-related post about The Long Dark, one of my top 5 all time games. So that’s fun. Hey, a theme is emerging.

“ai shitpost” which is a topic I could probably write more about but which topic has pulled a couple of good rants out of me lately.

“appendictis symptoms” Look, I’m not a doctor and I don’t play one anywhere. Definitely don’t take medical advice from an untrained person with anxiety about their phyiscal health.

And lastly, coming in at number 8, “astroglide verge” which, wow, I have no idea. I just tried that search term in an incognito window and my blog is not anywhere in the first 7 pages of results. No shade for anyone who uses the product, but it’s not something I have ever used, written about, or even considered. I do hope you find what you’re looking for, it just ain’t here, sorry.

By the way

By the way, with my previous post, I’ve also added a new category to the blog: Cars.

I’ll go back through and see if I can find any other posts for that category. For now, as of this post, there’s only one example.